Project
Fley Design
![Grafik](img/phone_mockup.png)
The Idea
The goal was to create a full brand with a website to use as my own portoflio and as a way for people to get in touch with me.
Thoughts
The brand should convey a playful, creative but still professional look and it should have a memorable and simple Logo with a story behind it.
![Grafik](img/Colors_fley.png)
Choosing 1
As a next step were these colors selected to match the previously decided values. A strong blue as a primary color with an pleasant cream like color as a secondary and a light blue for accents.
![projektimg](img/Project_Fley_Pages.jpg)
![Grafik](img/fonts_fley.png)
Choosing 2
Fonts are also an important part of a digital Identity. Overpass for heavy and eyecatching Titles and Rubik as a clear and easy to read Text font. For the Logo I chose Freude to add a bit of playfulness.
The Logo
In the following pictures you can see the process of creating the final Logo for the Brand. The drop resembles a tip of a brush and can also be seen as a drop of color or water. Color for creativity and water for the creation of things(life).
![Muster 1](img/Logo_process_1.jpg)
![Muster 2](img/Logo_process_2.jpg)
![Muster 3](img/Logo_process_3.jpg)
![Grafik](img/CICD_Fley.png)
Explained
If you'd like to get a more detailed look about the brand, you can download the full breakdown PDF and read trough it. Or you can just have a look around the finished Website.
Download See Result