Project

Aerdna

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The Job

The assignment was to design a logo, for a aromatherapy and massage place, which includes the name and a flower. The logo should be cheerful, personable and clear.

Thoughts

The logo should convey a pleasant atmosphere to the customer and address the target group through its appearance. Round shapes, lively colors and the flower are very suitable for this.

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Colors

A pleasant green was chosen as the primary color, which is intended to reflect the connection to nature. A pink that matches the flower and the green, including a softer gradation, was chosen as the accent or secondary color. A very dark green is used as the text color and a light off-white for the background.

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Fonts

The rounded font "Montserrat Alternates Bold" was chosen for the logo and "Dosis" for the text, which is very clear and easy to read.

The Logo

In the following pictures you can see the process of creating the final Logo for the Brand.

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Final Product

If you want to find out more about the brand or have a look around the finished Website, you can find a button to get to the finished Website below.

Website